HTRLaunchPad founder teams are required to create a basic WordPress blog and to post to it regularly. The posts cover their experience talking to customers, discovering what works and doesn’t work with their business model, changes they’re making and the general experience of doing a startup. These blogs are public and offer a way for other teams to see how their fellow founders are doing.
Another big benefit of blogging your LaunchPad experience comes when others in your area of expertise find you via the blog. This is a great way to expand your customer discovery process. You can also point people to your blog so they understand what you are trying to accomplish through this program.
Setting up the blogs is easy. Just go to WordPress.com and register for a free account. Free accounts may have ads on them and you have the option of paying for a Pro account to remove them; however a few ads really don’t matter for our needs. The exception is if you decide you want your WordPress site to become the primary website for your business. Then you’d want to register a domain and pay for a pro account.
Once you’re logged into WordPress they offer a great tutorial for setting up your blog. I recommend checking it out before you even open your account. Just follow their instructions and you’ll be up and running in minutes. And if you have any questions, just shoot me a note at email@example.com.
BTW, this blog was built on WordPress.com.